Swiss Design

I was struggling the other day with keeping things simple, but not boring. I have a very clean and simple aesthetic, but I also tend to get boring. So, it was mentioned to me to look up some Swiss Design. Here are a few of the pieces that inspired me.


I love the color of this one. The simple moves they have made to make it appear to be moving are also very nice.


This one has a beautiful composition. There is something about the simplistic idea of snowflake combined with the geometric lines that really makes this work beautifully.


This one really just shows how the combination of two text boxes can be simple but not boring. The negative space between the top red letterforms and the lare text boxes is very nice.